Doanh số Xbox tại Mỹ xuống thấp kỷ lục do giá tăng và độc quyền giảm

Tóm tắt nhanh

• Xbox hardware sales in the U.S. are down 33% year-to-date through end of August compared to the same period last year, hitting an all-time low for the brand.
• Average price paid for a new Xbox this year is $529, a 26% increase versus a year ago.
• Microsoft raised console prices three times in two years, with the most recent increase on August 1 adding $100 to 512GB models and $150 to 1TB models.
• Xbox Series X with disc drive now costs $799.99 and Series S starts at $499.99 after the latest price hikes.
• Microsoft attributes part of the increases to storage and memory prices rising more than 2.5x and expects them to double again by fall 2027.
• Microsoft has started bringing more Xbox exclusives to other platforms, including PS5 and Nintendo Switch, reducing hardware necessity for some buyers.
• Halo: Campaign Evolved launched on PS5 in July, and many Xbox games can be streamed on some smart TVs and Fire TV devices with Game Pass.
• PlayStation hardware sales in the U.S. are down 25% this year, reportedly at Sony's lowest point since 2013, after Sony raised PS5 prices in April.
• Current PS5 prices listed: PS5 Digital Edition $599.99 and PS5 Pro $899.99; industry component shortages may affect availability and pricing.
• Grand Theft Auto 6 launches on November 19, but its effect on console sales will depend on overall hardware availability and pricing amid the RAM/component crisis.

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