Seiko launches a sleek new Mazda chronograph with interchangeable straps

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Car companies teaming up with watchmakers usually result in incredibly expensive, over-designed timepieces that try too hard to look like a sports car on your wrist. Mazda and Seiko are doing something much more subdued for their latest collaboration. The two companies have announced a new chronograph watch (BF9504) that costs 69,300 yen (around $440).